One is the oldest clothing retailer in the United States. The other is an internationally recognized sportswear brand. And their multi-million dollar partnership all started at Newport’s Hall of Fame Open.
The “Brooks Brothers x FILA” collaboration, which made its debut this spring, was born of a serendipitous relationship forged between the two longtime sponsors of the Hall of Fame Open.
Though the two heritage brands have seemingly unaligned aesthetics; Brooks Brothers with its classically tailored lifestyle pieces and FILA boasting cutting-edge sportswear and athleisure, they share more commonalities than meets the eye. Both have an enviable legacy (Brooks Brothers was founded in 1818 in New York, FILA in 1911 in Italy), both are recognized globally, and both continually evolve, embracing a stylish, modern, and fresh point of view.
New styles by Brooks Brothers and FILA can be found in the Hall of Fame Open’s traditional fashion show (on hiatus this year). As leaders from both brands could feel the palpable synergy on the runway, the Brooks Brothers x FILA streetwear collab became imminent.
The limited-edition, tennis-inspired capsule collection includes apparel for men, women, and children, plus footwear and accessories for on and off the court. Men’s pieces range from blazers and stadium jackets, polo shirts, trousers, ties and bowties in addition to sporty warm-up pants, shorts and t-shirts ideal for competitive play. Women can choose from a pair of head-turning sweater dresses, a stylish seersucker jacket with matching pants and tennis dresses for the court. Accessories include a unisex backpack, belt and more.
All pieces are co-branded with both the FILA logo and Brooks Brothers trademark Golden Fleece. The collection is a natural fit in Newport with its Americana vibe; awash in red, white, and blue, and a collision of classic with the contemporary.
Brooks Brothers x FILA is available at select stores in major cities across the U.S. with a curated collection at the Hall of Fame Open at the International Tennis Hall of Fame Shop located just steps from Center Court.